Ford: The Emoji 😃 Cycling Jacket

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Ford: The Emoji 😃 Cycling Jacket

It has never been easier to get on your bike – with millions of people across Europe choosing to ride into work or cycle for sport and pleasure. But communication between drivers and cyclists can be difficult with riders having to remove their hands from the handlebars to indicate changes in direction or to express thanks. Now – as part of our ‘Share The Road’ campaign – Ford has commissioned a prototype Emoji Jacket. This one-of-a-kind creation, which is not available to buy, is designed to show how tensions could be eased by enabling riders to more easily and more clearly show drivers what their intentions are – and how they are feeling.

To bolster road safety, Ford came up with a way to help cyclists communicate: a jacket that displays emoji. The prototype has an LED display on the rear that’s linked to a wireless remote attached to the handlebars. A cyclist might use it to display turn signals or a hazard symbol. They could also indicate their general mood: happy, sad or somewhere in between.

Ford worked with cyclists and industrial designers from Designworks on the Emoji Jacket, which they created as part of its Share the Road safety campaign. Whether you’ll be able to buy an Emoji Jacket at any point remains to be seen. If it does go on sale, though, it might help cyclists get their message across to drivers in a simple, visual way.

 

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