Light and affordable e-bike for commuters from Analog Motion

Most electric bicycles are expensive. Like, ‘you must have two grand lying around’ expensive. Cheaper e-bikes exist but only a handful of manufacturers offer anything close to the $500 mark. One of the exceptions is Analog Motion, a four-person startup that crowdfunded a line of e-bikes called the AM1 last year. The range started at £499 (roughly $665) and, unsurprisingly, smashed its £25,000 goal in a single day. And, somehow, the team actually delivered on its promise and shipped hundreds of well-received bikes. Now, it’s back with a second generation that promises a similar balance of performance and affordability.

The all-new AMX comes in a few different sizes and frame styles. The cheapest is the Mini, a compact e-bike that was initially sold for €499 (roughly $545) on Indiegogo. At the time of writing, it’s still possible to reserve one with an ‘Early Bird’ price of €650 (roughly $710). The Capital, meanwhile, is essentially AM’s standard option. It comes in a Classic or Step frame — the latter of which has a lowered top bar for easier boarding — for €769 (roughly $839) ahead of its normal asking price of €1,775 (roughly $1,937). If you have more to spend, there’s also a Road model with drop handlebars for €799 (roughly $872) and some limited edition LE bikes — available in Classic and Step frames — for €959 (roughly $1,047).

There are 11 options in total, down from a staggering 190 with the AM1. “That makes fulfilling [the orders] significantly easier,” Jack Chalkley, co-founder of Analog Motion said. “We realized this sort of false economy in offering customers a lot of choice. They approach us with suggestions and things they would like to see on a bike as if they’re things they actually want. Actually, a well-presented [set of] choices is received the best.”

None of the AMX models scream “hello, I’m an e-bike!” The battery is visible on every model but it’s shaped like a water bottle to hide its true purpose. If you’re standing more than a meter away, it’s hard to tell that the bike has any assistive capabilities. Unlike countless other e-bikes, including the Cowboy and folding Hummingbird, the AMX isn’t trying to make a statement or capture anyone’s attention. Every model is stylish but intentionally unremarkable. As the company’s Indiegogo campaign explains: “It looks and feels exactly like a bicycle.” If you want something that will start a conversation at your local coffee shop, sorry — this isn’t it.

Share this article with your friends

eBike, News, Video

Specialized Turbo Vado SL

Turbo Vado SL This eBike is pedal-assisting all the way and Specialized says the custom motor of the ten-speed Turbo Vado SL offers enough…
Turbo Vado SL
eBike

Specialized Turbo Creo SL Expert

A super-lightweight – about 13kg full carbon electric road eBike, Class 3 speed-pedelec performance offers 28mph (45km/h) assisted speeds, proprietary Future Shock 2.0 steer…
Specialized Turbo Creo SL Expert
eBike, News

HIMO H1 Launches in March 2020

HIMO H1 is award-winning design foldable e-bike that gives you the perfect ride.  Shanghai HiMo Electric Technology is a startup company specializes in the research, development…
HIMO H1
eBike

Brompton aims to sell 6000 bikes

The folding bicycle maker Brompton is predicting electric bikes could make up at least half its business within the next 10 years, as it…

BIKE Directory
Advertise here

Loading

Latest articles

Menu