Velosamba: Recreating the iconic silhouette for a new type of audience.
adidas returned as a sneaker for city cyclists to one of his most-loved silhouettes. The sneaker, dubbed the Velosamba, mixes the iconic design of Samba with a number of details to help the cyclist travel the city.
In addition to the classic Samba upper, the sneaker has a recycled nylon insole board that gives the rider extra stiffness. Other details include a cut-out window in the rubber cup outsole for access to the two-bolt cleat, which allows the wearer to quickly lock on to the bike, and reflective hits on the Three Stripe and heel for added visibility.
“The Velosamba draws on our street style heritage and experience in cycling to offer something completely special to cyclists,” adidas Cycling general manager Celine Del Genes said when announcing the new silhouette. Our goal is to meet the needs of an increasingly growing new cycling community by developing affordable, high-quality goods that allow more people to get on their bikes and ride.”
In the gallery above, you can see the Velosamba. The adidas web shop currently has all four colorways available.