New Continental Ruban and eRuban Plus



New Continental Ruban and eRuban Plus

Continental has today unveiled two additions to its award-winning range of bicycle tires in a new product category for the brand: the ‘SUV-Allrounder.’ Harnessing 150 years of Continental research, development and cutting-edge technology, the new Ruban and eRuban Plus have been designed for outstanding performance both on and off-road for the rider who’s ready for anything.

The range comprises the Ruban, available in either a clincher or tubeless ready version, alongside an e-bike specific eRuban Plus clincher tire that’s certified for S-Pedelecs. With a chunky width, knobbly tread pattern to stay on track whilst cornering and the option to go tubeless ready, the Ruban is unashamedly MTB in its look and feel. But unlike MTB tires that drop off speed when faced with tarmac, a fast rolling, energy-saving centre area enables the Ruban and eRuban Plus to comfortably switch terrain without compromising on capability.

The Ruban and eRuban Plus feature the technology the Continental brand is globally respected for: PureGrip Compound, developed at Continental’s R&D facility to create outstanding grip, elasticity and durability for performance products; ShieldWall system, a finely woven cross fabric which provides a puncture protection layer as well as low rolling resistance; PolyX BreakerTM, a technology borrowed from car tires to create a high density fabric resistant to punctures; and Plus Breaker, a highly elastic special rubber that gives practically impenetrable puncture protection.

New Continental Ruban and eRuban Plus
Matt Jones Continental Ruban tyre shoot.


Safety considerations, including puncture protection, are at the heart of every product development at Continental. Both the Ruban and eRuban Plus have the option of a reflective sidewall in the clincher versions of the tires to give added visibility to riders on busy urban streets.

To promote the new tires Continental has created a campaign video world-class rider Matt Jones (Continental MTB Ambassador). The video depicts Matt Jones as a not-so-typical commuter, showing that just one tire can give the rider the freedom to choose either rural or urban riding. Watch the Ruban and eRuban Plus launch video now.

Oliver Anhuth, Continental’s Global Head of Marketing Bicycle Tires, said: “It’s exciting for us as a brand to develop into this relatively untapped category to create tires that give confidence to cyclists to choose the route they want and not be let down by their components. We can’t wait to see where the Ruban and eRuban Plus take our riders.”

Matt Jones Continental Ruban tyre shoot.


Ruban key features:

  • Clincher or tubeless ready
  • Weight: starting from 670g
  • Dimensions: between 27.5 x 2.1 to 29 x 2.6
  • 3/180 TPI
  • PSI: between 20-44 to 44-58
  • ETRTO: between 54-584 to 65-622
  • Pure Grip Compound
  • Shield Wall System (tubeless ready version only)
  • Reflective sidewall option available (clincher version only)
  • Suitable for E-Bikes up to 25 km/h

eRuban Plus key features:

  • Clincher
  • Weight: starting from 790g
  • Dimensions: between 26 x 2.3 to 29 x 2.6
  • 3/180 TPI
  • PSI: between 29-44 to 44-58
  • ETRTO: between 54-584 to 65-622
  • Reflective sidewall option available
  • Pure Grip Compound
  • PolyX BreakerTM
  • Plus Breaker
  • Suitable for E-Bikes and S-Pedelecs up to 45km/h

The Ruban range is available to buy now from international Continental distributors. The Ruban starts from 25.90 EUR and the eRuban Plus starts from 31.90 EUR.


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