TENWAYS Wraps Up Netherlands & Belgium Tour with a Celebration of Cycling, Culture, and Community
Seven cities. Thousands of riders. One unforgettable ride.
The streets of the Netherlands and Belgium recently pulsed with the rhythm of pedals, music, and community spirit as TENWAYS completed the first leg of its 2025 EU City Tour. From March through May, the e-bike brand brought its signature blend of mobility, culture, and fun to seven cities, transforming urban spaces into vibrant cycling playgrounds.
Starting in Utrecht and rolling through Amsterdam, The Hague, Rotterdam, Antwerp, Bruges, Ghent, and finally Brussels, the tour was more than a showcase of TENWAYS’ premium e-bikes—it was a celebration of the cycling lifestyle.
A Festival on Two Wheels
Each stop featured a mobile pop-up experience in high-footfall locations like central stations and shopping hubs. Visitors were treated to:
- Free test rides of TENWAYS’ latest and even unreleased e-bike models
- Live DJ sets and music activations that turned city squares into street parties
- Local brand collaborations, spotlighting neighborhood food, fashion, and lifestyle heroes
- Family-friendly zones with games, giveaways, and activities for all ages
- On-the-spot bike repairs, including a dedicated service hub in Utrecht
- Exclusive merch and prizes, including the chance to win a brand-new TENWAYS e-bike
- €100 discount coupons for all on-site visitors
The tour wasn’t just about showcasing bikes—it was about building community. Riders, commuters, families, and curious passersby came together to experience the joy of e-biking in a whole new way.
More Than a Bike Brand
Since its launch in 2021, TENWAYS has grown into a movement for greener, more joyful urban mobility. With bikes designed, assembled, and certified in Europe, and a network of over 1,200 dealers and 200+ service centers across 26 countries, the brand is committed to making sustainable transport stylish, accessible, and fun.
TENWAYS’ bikes are known for their sleek design, easy maintenance, and reliable performance—backed by 24/7 online support and a strong supply of spare parts even beyond the warranty period.
Next Stop: Germany
With the Netherlands and Belgium tour now complete, TENWAYS is gearing up to bring the same energy to Germany this summer. Cyclists across the country can expect more pop-ups, more rides, and more reasons to fall in love with e-biking.
Whether you’re a daily commuter, a weekend explorer, or just someone who loves a good ride, the TENWAYS EU Tour is your invitation to join a growing community that rides with purpose—and has a blast doing it.
See you on the road! 🚲✨
