Stratford-upon-Avon’s iconic bicycle maker, Pashley, has officially launched two new electric bikes, Britannia E and Briton E, marking a bold evolution in its Classic Collection. The announcement, made on 24th October 2025, signals a significant step forward for the UK’s longest-established bicycle manufacturer as it approaches its 100-year anniversary.
For nearly a century, Pashley Cycles has been synonymous with timeless British craftsmanship, elegant design, and a deep-rooted passion for cycling. With the launch of the Britannia E and Briton E, the brand is embracing the future while staying true to its heritage. These new electric classic bikes seamlessly blend vintage aesthetics with cutting-edge e-bike technology, offering a refined riding experience for the modern urban cyclist.
Power Meets Poise: The E-Classic Revolution
The Britannia E and Briton E are not mere electrified versions of their analog predecessors. Instead, Pashley has re-engineered both models from the ground up, integrating the Mahle XS30 drive system, a powerful and intuitive electric-assist motor that delivers 45Nm of torque. This system, already proven in Pashley’s Roadfinder E and Pathfinder E, ensures a smooth and responsive ride, whether cruising through city streets or tackling countryside hills.
The eX1 battery, housed in a hand-stitched removable leather case on a bespoke rear rack, offers 187Wh of power. This thoughtful design not only maintains the bikes’ classic silhouettes but also provides practical storage space for panniers and accessories.
Craftsmanship Meets Innovation
True to Pashley’s ethos of “Distinctive by nature, different by design,” the new e-bikes showcase a harmonious blend of tradition and technology. Both models feature frames crafted from premium Reynolds steel tubing, enhanced with 3D printed stainless steel lugs, a nod to modern manufacturing techniques that elevate strength, comfort, and compliance.
The Britannia E, with its elegant step-through frame, is ideal for riders seeking a graceful yet powerful ride. It comes equipped with a G3ARED 3-speed gearbox, optional Gates carbon belt drive, and Shimano hydraulic disc brakes for superior stopping power. The updated CrMo fork with a 12mm thru-axle supports multiple luggage options, including the classic Pashley wicker basket and Porteur rack.
Meanwhile, the Briton E features a traditional diamond frame, also built from Reynolds tubing and 3D printed lugs. It shares the same Mahle XS30 system and gearbox but opts for a chain drive configuration. Like its sibling, it includes Shimano hydraulic brakes, swept-back handlebars with handmade leather grips, and a Brooks B67 saddle, a hallmark of comfort and style.
Designed for the Modern Cyclist
Pashley’s CEO, Andy Smallwood, formerly of Boardman Bikes and Ribble Cycles, emphasized the brand’s commitment to evolving with its customers:
“Our loyal customer base has been asking for e-bike versions of our Classics, so it was a natural progression to take these models into the world of e-bikes and create a range which represented the needs of the modern cyclist.”
Designer Mark Lloyd echoed this sentiment, highlighting the extensive development process:
“The challenge was to update Pashley’s classic bicycles with the ease and excitement of electric-assist. A complete redevelopment of our favourite classics… has delivered a much-improved ride experience whilst maintaining the essence of a classic Pashley bicycle.”
Made in Britain, Built to Last
Unlike the majority of bicycles sold in the UK, which are predominantly imported, Pashley bikes are handcrafted in their Stratford-upon-Avon workshop. Each model is made-to-order, allowing customers to choose from a range of colours and custom specifications. This dedication to British manufacturing and artisan craftsmanship sets Pashley apart in a market flooded with mass-produced alternatives.
The use of Reynolds 725, 525, and 4130 steel tubing, combined with modern components like Shimano Alivio hydraulic disc brakes, Schwalbe Road Cruiser tyres, and Spanninga LED lighting, ensures that these e-bikes are as reliable and functional as they are beautiful.
Sustainability and Style
In line with contemporary values, Pashley offers vegan options for its leather components, including the grips and saddle. This thoughtful inclusion reflects the brand’s awareness of evolving consumer preferences and its commitment to sustainability.
The Britannia E weighs in at 20kg (medium frame), while the Briton E is slightly lighter at 19kg. Both models are available in sizes S, M, and L, catering to a wide range of riders.
Pricing and Availability
The Britannia E and Briton E are priced at £2,795 (approx. $4,125 / €3,600), with an optional belt drive upgrade available for £2,995 (approx. $4,425 / €3,850). These models can be purchased online or through Independent Bicycle Dealers (IBDs) across the UK.
For those seeking a truly bespoke experience, Pashley offers customisation options, allowing riders to tailor their e-bike to personal tastes and riding needs.
A Century of Cycling Excellence
Founded in 1926 by William ‘Rath’ Pashley, the company has remained steadfast in its mission to produce high-quality, handcrafted bicycles that reflect the best of British engineering and design. As Pashley approaches its 100-year centenary, the launch of the Britannia E and Briton E is more than a product release, it’s a celebration of legacy, innovation, and the enduring joy of cycling.
This latest launch follows a series of successful releases, including the Skyline Mini Velo, Wildfinder, Roadfinder, and Pathfinder collections, all of which have contributed to Pashley’s renaissance under Smallwood’s leadership.
Final Thoughts
In a market increasingly dominated by high-tech, mass-produced e-bikes, Pashley’s electric classic bikes offer a refreshing alternative. The Britannia E and Briton E are not just modes of transport, they’re statements of style, sustainability, and British craftsmanship.
Whether you’re commuting through London’s bustling streets or enjoying a weekend ride through the countryside, these new models promise a ride that’s as elegant as it is electrifying.
For more information, visit www.pashley.co.uk
