RODA brought lift-assisted Dolomites riding to a wider audience
FunActive Tours unveiled RODA as a new way to explore the Dolomites by mountain bike, combining classic Alpine scenery with summer lift access, luggage transfers and route options that suited everyone from first-time riders to experienced off-road travellers.
Developed by FunActive Tours in collaboration with Dolomiti Supersummer, the project centred on travel packages that ran from June to October, matching the opening period of the lifts. The concept was simple but smart. Riders were able to use uplift to tackle the biggest ascents, link valleys more efficiently and spend more of their time on the trails rather than grinding out long climbs.
That approach opened up some of the Dolomites’ best-known riding territory. The itineraries passed through headline destinations including Val Gardena, Cortina d’Ampezzo, the Tre Cime di Lavaredo and the Sella Group, turning an area best known for winter skiing into a summer playground for mountain biking. The appeal lay not just in the scenery, but in the ease with which riders were able to move between iconic locations across one trip.
FunActive Tours built the packages around the needs of travelling cyclists. Luggage was transferred from hotel to hotel, allowing riders to focus on the riding itself rather than the logistics. The operator also offered MTB and e-bike hire, GPS tracks, a dedicated app for route guidance, technical assistance and support from local expert guides. It was a fully managed format aimed at people who wanted an active holiday without sacrificing organisation or comfort.
One of RODA’s strongest selling points was its flexibility. The packages were offered in three accommodation levels. Basic gave riders a simpler, more affordable base with essential services. Superior added greater comfort, with 3-star hotels and extra cyclist-friendly facilities. Luxury took things up a notch with 4 or 5-star accommodation and more exclusive hospitality for those who wanted to pair big mountain riding with a more premium stay. Half-board could also be added across the range.
Crucially, the trips were not limited to hardcore mountain bikers. FunActive Tours positioned RODA for couples, families and groups of friends as well as solo riders, and the availability of e-bikes and modular route options made the experience more accessible for beginners. That broader appeal felt important. The Dolomites remained a dream destination, but RODA appeared to lower the barrier to entry and make multi-day mountain biking in the Alps feel realistic for a far wider audience.
The project also reflected FunActive Tours’ long-standing expertise in cycling holidays. The Italian operator had spent more than 20 years creating bike travel packages across Europe and beyond, with hotel bookings, luggage transfers, bike hire and return transfers all handled as part of the service. Within that context, RODA looked like a natural extension of the brand’s established formula, adapted for mountain biking and shaped around the lift network of Dolomiti Supersummer.
In practical terms, RODA presented the Dolomites as a place that could now be experienced in summer with the same sense of scale and spectacle that skiers associated with the colder months. Only this time, the adventure unfolded on two wheels. For riders keen to mix serious scenery with a well-supported point-to-point journey, the concept stood out as one of the more interesting mountain bike holiday ideas to emerge from the region.
